by Oh Pawlak
Throughout my career as a professional paintball player; one question that seems to pop up constantly is; " how do we get sponsors ?". The answer lies in the bedrock of hard work and honesty. Sponsorship dollars are difficult to come by for any mainstreem sport much less paintball which doesn't enjoy the public spotlight of football, baseball or basketball; thus it is important to take the task of gaining sponsorships with the same seriousness as any other salary position.
The first fallacy in gaining sponsorship dwells in the player's point of view that somehow somebody owes them something. Coporate America turns away from the green face of greed and envy that may harbor within some of the minds of those who seek the support and dollars of these giant companies. Make a mental note. Nothing is owed to you. You must "earn" what you seek.
Once you realize that sponsorship is something "earned" and not given; you have begun the correct path to the promise land of sponsorship. You must now inventory what you have to offer to these potential partners(I use the term partners because sponsorship is a two way street with partners who both seek some sort of benefit). List what you can "do" for a sponsor. Everybody can promote or advertise; but try to find a unique "angle" for yourself. Maybe you might be able to move their product in your local market via a store, field, or other personal contacts. Maybe you can assist them in expanding their position on the international level. Think of ways which you can "help" them.
Once you have compiled a working list of what you can offer to pontential sponsors; develop an agenda of who you want to target for sponsorships. Keep in mind that every "paintball" company reads hundreds and hundreds of letters requesting some sort of support thus you should go into this venture with the mind set that you are in competition with thousands upon thousands of people. It won't be easy.
The next step is to gather your resources. A sponsorship letter is easy and doesn't break your piggy bank. Make sure to clean up spelling and grammar problems before shipping out your letter. It should be a "reflection" of who you are and what type of person you represent. The letter should also include the reasons why you can "help" them(the potential sponsor) and what benefits they will derive should they seek to form some sort of partnership with you. Your letter or resume should be given the same care and thought that goes into preparing your first job interview. Bear in mind that 99% of the requests are turned down on the first attempt. Don't give up or feel hopeless. Try and try again because it make take 10 letters to the same company officer to finally open that "door" to a potential sponsor. Don't overlook the companies who have an open door policy for sponsorship/support. Some companies have websites or programs which allow you to submit a resume/letter with the eventual reward of a discount/support/sponsorship. These are chances which can't be overlooked.
As you are working towards hitting the motherload of a deal; look around for assistance from your immediate area. Your local store will be more than open to working some sort of "discount" program/support/sponsorship detail. This may not be the million dollar contract you wanted; but it will help reduce your costs and improve your chances with other larger companies. Try contacting your local field also. They can provide the same level of support and assistance.
In addition to your local field and store, try targeting outside sponsors by contacting non-paintball companies. Printing companies, banner companies, soda companies, and local restaurants are all decent and viable places to start. You may only begin by getting discounts or coupons; but these all help into gathering strenght for your cofer when you begin the long road uphill towards getting the magical sponsorship treasure.
The journey towards sponsorship is a tough road; but as long as you are honest and as long as you keep your nose to the grindstone; you will reep the dividens in the long run.